Press-Network Press Release Optimization
What is Press Release Optimization?
Each day millions of people turn to the internet for their news. News web sites like Yahoo News, Google News and MSNBC Searchbot and the Cities-News Network receive millions of site visitors every day. An ever increasing number of individuals are getting all their news and information from the internet in the form of news aggregator services and news web sites offered by search engines and Web logs (Blogs).
Press release optimization enables relevant, newsworthy information about your company and solutions to achieve high visibility where your predetermined target audience will be looking. With targeted keyword optimization and the right distribution strategy, press releases can drive measurable traffic and increase sales.
Unfortunately, most press releases are written for traditional print media outlets. The language used is not necessarily conducive to the algorithmic keyword-based categorization that occurs with documents included in a regular or news search engine database search.
Optimize your Release for Results
Keyword optimized press releases can rank very highly initially on news search engines like Google News, Yahoo News and MSN Newsbot and long term in search engines like Google, Yahoo, MSN, Ask/Teoma and AOL. At the same time, the optimized press release needs to communicate effectively and creatively to the people looking for information.
For most companies, Press-Network press release optimization clients average 50,000 - 90,000 page views of the release within the first month. Page views are similar to impressions in pay per click campaigns or banner advertising. These exposures bring significant brand exposure to a large audience that is actively looking for information related to your company.
Other benefits of optimized releases are pickups of your release in online publications, increased link popularity to your web site, additional search engine rankings on your target keywords, increased traffic to your web site from the top search engines.