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Common Press Release Error


Capitalization – This is a simple one. Do not capitalize your entire press release. By doing so, we guarantee that it will not be read. It will not be submitted to the database simply because journalists, editors and news content owners skip press releases that are entirely capitalized.

Grammatical Errors - Please make sure that your press release has been read, edited and re-read before submission. Hopefully by doing so, you will be able to catch any grammatical errors. Although some of the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically reduce the chance for error.

Content – We cannot stress how important content is. Content that will not be published include topics that promote criminal activity, terrorism and sex. Stories that cover these topics as a story may be alright.

Make sure before you submit your press release that you have answered the 5 W’s . Who, what, when, where and why. By doing so, you are sure to have a more fulfilling release. If your press release is under 200 words it is unlikely you have had a chance to answer all of these questions. A common reason for rejection of a press release is lack of content. Please view our press release tips for further possible insight.

Content to avoid include articles that sounds like an advertisement. Keep in mind that journalists and editors look for newsworthy items. If your story sounds like you are trying to sell a product or service it will more than likely not be published.

Your press release should flow smoothly, be informative and believable. If you find your press release pushes the boundaries of being believable, scale it back. Journalists and editors sometimes tend to play the role of the sceptic. And this is for good reason. Use your own best judgement. Keep in mind that what you mention may affect your credibility.

Unusual Characters - On occasion strange characters and formatting can creep into your press release during the submission (copy & paste) process. Make sure that you press release is formatted as you intended.

Word Wrapping - Do not break each line at 70 characters. Let your sentences wrap naturally. Please do not place a hard carriage return at the end of each line. Include a carriage return only at the end of each paragraph.

Incorrect Usage of E-mail - This plagues about 30% of all press releases. Use a role account instead of a personal account. A role account is pr@companyname.com. A personal account would be pat@companyname.com. Using a role account allows you to redirect e-mail to someone that can respond while you are on vacation. After all, you do not want to miss valuable media contacts. You never want a journalist to receive a message telling them that you are unavailable during the week because of your high school reunion or business convention.

Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors.

If you would like to have your story edited, we are able to have your press release edited for $175. By submitting your press release for editing, you accept our privacy statement stating that we are not and will not be held liable for any misrepresentations within your press release.

 

Disclaimer:
All press releases and press release information submitted to this site, including free press releases and press releases written on a client behalf, are solely based on what our users submit. Press-network disclaims any right and responsibility for the information contained therein; if there is any issues with free press releases or a press release written for a client please go to the client directly user who submitted the press release. We are a press release service that writes and/or distributed press release on behalf of clients.